Asian Makeup: Customs, CITES, and Regulations

Sourcing cosmetics from Asia appeals to many boutiques looking for unique products. However, ordering eyeshadows or pigments from Tokyo, Seoul, or Shanghai isn't just a simple online purchase. The moment your packages cross the border, you officially become an importer.
This new role changes your entire purchasing process. Bringing products into Belgium entails new logistical and financial responsibilities.
You must now manage customs clearance, determine the correct commodity codes for your products, and prove their origin. You also need to anticipate taxes, pay VAT, and obtain an EORI number.
Ultimately, you become legally responsible for the products you sell. These steps will transform your company's day-to-day operations.
The Essentials in 4 Points
- A European establishment, VAT registration, and an EORI number are mandatory.
- Customs codes must be determined before placing any orders.
- Proof of origin is required (a commercial document for Japan, a validated certificate for South Korea) to reduce fees; expect stricter controls for China.
- Original permits must be obtained prior to importation for ingredients derived from protected species.
Setting Up Your Boutique's Infrastructure
Importing goods for resale requires careful organization. To bring products in, your business must be clearly identified.
Establishing a European Presence
The first requirement concerns your geographical footprint. To import, your business must be established in Europe.
This means you must register for VAT. Without this number, clearing customs and selling your cosmetics in Belgium is impossible.
The EORI Number
Once you have your VAT number, there is another step. You must apply for an EORI number from customs.
This number is obtained in Belgium and serves as your identifier across Europe. Here is what it does:
- It tracks your customs clearances.
- It links your business to its imports.
- It is mandatory for receiving your packages.
Tariff Classification
The import costs for cosmetics depend on their category and country of manufacture.
The Importance of Customs Codes
Goods are not identified by their trade names. Every imported product is classified under a specific tariff code. This numerical code is the key to your purchasing process.
It determines the customs duties applied to your makeup. It also indicates any potential border inspections and your eligibility for duty reductions.
Choose this code carefully. A mistake can lead to overpaying taxes and undermining your profitability. You also risk losing financial benefits or having your goods held up at customs if they are placed in the wrong category.
The Origin of Asian Cosmetics
The geographical origin of the makeup impacts your costs. Fees vary depending on international trade agreements.
To reduce or eliminate your customs duties (as is the case with South Korea or Japan), request a proof of origin. For Japan, this is generally a statement on the invoice, while for South Korea, it requires a certificate validated by the country of origin.
Importing from other Asian countries is a different story. Goods arriving from China are often subject to thorough inspections upon arrival.
| Commercial Origin | Required Proof | Customs Impact |
|---|---|---|
| Japan and South Korea | Invoice statement (Japan) or validated certificate (South Korea) | Reduction or elimination of customs duties |
| China | Comprehensive safety files | Strict inspections upon arrival |
Health Controls and Protected Species
Customs is about more than just collecting taxes.
Pre-Purchase Checks
A product sold freely in Asia isn't necessarily compliant with the European market. Before purchasing, always verify whether the cosmetics meet local health and safety standards.
This is particularly crucial for products applied directly to the skin.
The Safety Assessment File
Cosmetics require a detailed safety report. You must also designate a contact person established in Europe to guarantee product traceability and compliance.
Without these documents, your goods will be blocked at customs, and you could be held liable if a customer experiences an issue.
Protected Species
Asian cosmetics sometimes include plant or animal extracts that fall under international protection.
Importing these specific ingredients requires highly detailed documentation. You must obtain an import permit prior to shipping, in addition to an export permit from the country of origin.
These procedures are strict:
- Obtain these permits before importation.
- Always present the original documents to customs.
- This is mandatory, even if your packages remain unopened.
The 4 Steps to Importing
To keep things organized, here is how you should structure your purchasing process.
- Find an overseas supplier: Check if your Asian partner can provide proof of origin and technical data sheets for the cosmetics.
- Verify terms and fees: Before paying, ensure product quality and identify the tariff code to accurately anticipate taxes.
- Prepare for sale and organize transport: Manage the logistics, define delivery terms, and schedule the arrival in Belgium.
- Prepare the documents for border clearance: Gather your EORI number, VAT information, any necessary permits for protected species, and proof of origin to release the goods.


